Why Marketing Strategy is Important
Creating a marketing strategy enables you to clarify your unique business proposition and plan for all your marketing activities around it. Start with a great understanding of who you are and what you do best, then build all of your marketing assets around those propositions. Add-in an in-depth appreciation of your target customers and their buyers personas and marketing suddenly becomes less of a gut feeling and more of a well-defined process.
How to Develop Your Marketing Strategy
It always helps to go right back to basics. The importance of a marketing strategy is that it enables your to ask yourself the hard questions, such as why you are in business in the first place; what value do you really deliver to your customers; how do you want to be perceived in the market and importantly, how does the market currently perceive you? The answers to these questions can sometimes surprise, but should always stimulate discussion, and that's always a good place to start.
More considerations for your marketing strategy
Create a Process
Be methodical. Devise a marketing process that fits your brand like a glove and document it in detail. It can take time, but it's time well spent and will make the process of marketing messaging easier.
Budget Carefully
An expensive strategy can be a wasteful strategy. Be too frugal and you'll never get the results that you need. Set your expenditure at an appropriate level and watch your marketing take off.
Be Integrated
No one single marketing tactic works in isolation. Once you get into the detail of your strategy, detail how to spread your messaging using your most appropriate marketing activities & platforms.
The Marketing Rule of 7
The rule of 7 simply states that it takes an average of seven interactions with your brand before a purchase will follow. Think about that for a moment. How does that work for your B2B business now?
Marketing Strategy and Planning
DOCUMENTED STRATEGY
Only 37% of B2B organisations have a documented Marketing Strategy and plan in use.
THE FACTS
Half of all B2B businesses fail after 5 years of trading. Fail to plan, and you plan to fail.
PLAN FOR SUCCESS
The number of B2B organisations with a documented strategy plan that achieve their goals.
COMMITMENT
The large number of successful B2B organisations that followed a planned marketing strategy.
Marketing Strategy and Tactics
Our strategic marketers use a range of our in-house specialised marketing tactics for your integrated marketing planning project.
Emailer Marketing
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